| Overview
Shaped from value-based management theory and recent value-based marketing ideologies, Market4Demand's Marketing Educational Series for Entrepreneurs (MESE)™ is a multi-session educational series that teaches entrepreneurs and other executives of technology companies how to emulate best practices in marketing in order to improve shareholder and customer value. On occasion, MESE also offers courses on related topics of interest to entrepreneurs such as leadership, sales and organizational management. Market4Demand's MESE series is one of the most hands-on and rigorous marketing training series in Silicon Valley, with more than a dozen seasoned marketing veterans among its panel of speakers, all of whom advocate the importance of measuring marketing and "process-based"
marketing. A program that provides the benefits of both expert knowledge and real-world experience to entrepreneurs and executives of technology companies, Market4Demand's Marketing Educational Series for Entrepreneurs is open to all executive management within an organization.
Individual sessions are held at select venues in Silicon Valley and the learning sessions are scheduled a la carte by subject matter.
See list of upcoming MESE workshops >>
Mission
Market4Demand's Marketing Educational Series for Entrepreneurs provides seminars to advance value-based marketing at technology startups.
The series benefits the Silicon Valley business community by educating companies on proven, results-oriented practices in the marketing of technology products and services.
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