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Market4Demand Partners with Catapult Direct Marketing to Deliver High-ROI Technology Marketing Campaigns
SAN FRANCISCO, Calif. — August 13, 2001 — Market4Demand, Inc., a Silicon Valley technology marketing services firm, today announced that it has formed a strategic partnership with Catapult Direct Marketing LLC, Silicon Valley's principal direct response marketing services provider. As part of the alliance, Market4Demand will leverage Catapult's unique and effective response and messaging expertise to offer Market4Demand's clients integrated direct marketing campaigns that reduce costs per qualified lead and increase ROI.
Catapult Direct Marketing's services include comprehensive response program strategies, list and media management, creative services, online marketing, reporting and tracking analysis--all necessary for effective lead generation campaigns. This agreement is part of the Alliance Program, Market4Demand's innovative network of best-in-class marketing service provider partners.
"Market4Demand will deliver marketing solutions incorporating Catapult's services and augment them with its own innovative marketing approach for high-impact marketing programs and strategies," said Sarah Autrand, chief executive officer and president at Market4Demand, Inc. "Catapult is already recognized for providing the most effective direct response marketing solutions in the Valley. Together, we can provide powerful high-ROI marketing campaigns and implement them, so that clients can reap the key benefits of successful marketing campaigns--demand and lead generation."
"Catapult values Market4Demand's unique strategic demand generation focus and the company's ability to deliver marketing innovations that support all sales channels. It's the perfect fit for Catapult and our efforts to create integrated, cross-channel lead generation programs that increase and accelerate bottom-line sales. Market4Demand is the only consulting firm I'm aware of that consistently addresses the most critical requirement of technology companies today--increasing immediate demand for their products and services," said Tom Beck, president of Catapult.
The firm provides other complementary solutions through the Alliance Program-its innovative network of high quality marketing services partners.
About Catapult Direct Marketing LLC
Headquartered in San Jose, Calif., Catapult Direct Marketing LLC is Silicon Valley's principal direct response marketing company, with technology clients including Applied Materials, Cisco Systems, Everypath, Intershop, SAQQARA Systems, and Tumbleweed Communications, among others. Catapult offers technology companies a cost-effective and superior alternative to using internal resources for developing and implementing offline and online integrated direct response marketing campaigns. For more information on Catapult Direct Marketing, visit www.catapultdirect.com, call (408) 369-8111, or email Tom Beck at tbeck@catapultdirect.com.
About Market4Demand
Market4Demand, a technology marketing services firm located in San Francisco, delivers strategic and tactical marketing services that help increase shareholder and customer value. Market4Demand specializes in marketing planning and implementation, interim marketing management, and marketing communications. The company offers expertise in both enterprise and consumer technology solutions. In 2001, it launched Market4Demand's Marketing Educational Series for Entrepreneurs (MESE), a sequence of workshops developed to empower entrepreneurs with practical, value-based technology marketing best practices. For more information about Market4Demand's services and Market4Demand's Marketing Educational Series for Entrepreneurs (MESE) visit www.market4demand.com.
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