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Market4Demand Announces New Speaker for its Valued-Based Marketing Series Delivered to Silicon Valley Entrepreneurial Community
Diane Robinette, Market4Demand President, to Join Marketing Educational Series for Entrepreneurs Speaker Panel
PALO ALTO, Calif. - October 1, 2005 - Market4Demand, Inc. (http://www.Market4Demand.com), a Silicon Valley technology marketing consulting firm and the engine behind the Market4Demand Marketing Educational Series for Entrepreneurs (MESE), today announced that Diane Robinette, the firm's President and a seasoned product marketing practitioner, has joined the speaker panel for its marketing educational series. As part of the role, Robinette will educate entrepreneurs on technology product marketing best practices.
"Market4Demand's commitment to advancing value-based marketing and delivering it in a convenient, no nonsense approach is crucial to our success in Silicon Valley. This is the only series I'm aware of that consistently addresses the most critical marketing requirement of technology companies today--increasing shareholder and customer value. I look forward to augmenting the series curriculum with my best practices in product marketing course," said Diane Robinette, president of Market4Demand.
"Diane Robinette has repeatedly demonstrated product marketing best practices throughout her illustrious career so leveraging Robinette's product marketing expertise will allow the Market4Demand Marketing Educational Series for Entrepreneurs to continue to provide best practices information on timely and critical technology marketing subjects," said Sarah Autrand, founder and chief executive officer at Market4Demand. "Adding Robinette to our speaker panel ensures we continue to provide expert, insider knowledge based on real-world experience, so that entrepreneurs, senior marketing executives and investors can avoid the most common, costly pitfalls of technology startups."
Marketing Educational Series for Entrepreneurs (MESE)
Shaped from value-based management theory and recent value-based marketing ideologies, Market4Demand's Marketing Educational Series for Entrepreneurs (MESE)™ is a multi-session educational series that teaches entrepreneurs and other executives of technology companies how to emulate best practices in marketing in order to improve shareholder and customer value. On occasion, MESE also offers courses on related topics of interest to entrepreneurs such as leadership, sales and organizational management. Market4Demand's MESE series is one of the most hands-on and rigorous marketing training series in Silicon Valley, with more than a dozen seasoned marketing veterans among its panel of speakers, all of whom advocate the importance of measuring marketing and "process-based" marketing.
About Market4Demand
Market4Demand, a technology marketing services firm located in Palo Alto, delivers strategic and tactical marketing services that help increase shareholder and customer value. Market4Demand specializes in marketing planning and implementation, interim marketing management, and marketing communications. The company offers expertise in both enterprise and consumer technology solutions. In 2001, it launched Market4Demand's Marketing Educational Series for Entrepreneurs (MESE), a sequence of workshops developed to empower entrepreneurs with practical, value-based technology marketing best practices. For more information about Market4Demand's services and Market4Demand's Marketing Educational Series for Entrepreneurs (MESE) visit www.market4demand.com.
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