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Market4Demand Guides A3 Solutions in Email Marketing and Media Strategy
PALO ALTO, Calif. - January 20, 2006 - Market4Demand, Inc., a Silicon Valley technology marketing consulting firm, announced today that the company guided A3 Solutions in two successful marketing projects focusing on email marketing and media strategy.
A3 Solutions is an innovator in the corporate performance management market. The company had designed a popular advanced analytic application technology that attracted several customers, but did not have adequate internal resources to develop a sustained marketing campaign strategy to reach prospects and the media.
"A3 Solutions is a great company with excellent leadership, timely products and lots of energy," said Sarah Autrand, founder and chief executive officer of Market4Demand. Autrand has practiced email marketing since 1995 and has a track record of obtaining high response rates for client email campaigns. "It was a perfect match for Market4Demand to fill in the marketing pieces the company was missing. We're pleased that we could be a key part of the overall strategy team that helped A3 Solutions increase awareness, interest and demand."
A3 Solutions called on Market4Demand to plan and manage two marketing challenges. The first project was to craft a unique and compelling email marketing promotion strategy, including creating the content and launching comprehensive email marketing campaigns over a period of several months. The second venture was to create an overall media strategy for A3 Solutions. This included understanding and crafting messaging designed for media and analysts, developing a long-term press release strategy, drafting and editing documents, and distributing news content via the wire service.
Market4Demand also helped A3 Solutions launch a brand new website with enhanced lead acquisition capabilities and an enterprise "look and feel" to attract key customers and partners. Revised messages for each product offering on the website combined with new and stronger call-to-actions increased traffic and sales leads. Today, A3 Solutions continues to be a successful enterprise, counting among its customers Johnson & Johnson, Toyota and American Airlines.
About Market4Demand
Leveraging industry best practices and emerging trends, Market4Demand is a technology marketing consulting firm that delivers strategic and tactical services designed to successfully market innovative products. Representing enterprise and consumer technology solutions, Market4Demand clients include Sun Microsystems, Fujitsu, A3 Solutions, Contivo (acquired by Liaison Technologies), Saqquara (acquired by Parts River), Workshare, DigitalPersona and Cartesis (acquired by Business Objects). The company specializes in marketing planning and implementation, interim marketing management, product marketing and marketing communications. Market4Demand is headquartered in Palo Alto, California with offices outside of Denver, Colorado and Sacramento, California. For more information about Market4Demand and its services, visit www.market4demand.com or call (650) 812-0500.
Market4Demand Press Contact:
Jill Ryan Dopp
(650) 812-0500 x211
Send an email.
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