Marketing Measurement
- Customer-Driven Company, and Customer-Centered Growth, by Richard Whiteley et al
- Driving Customer Equity, and by Roland Rust et al
- In Pursuit of Profit, by Christine Harvey et al
- Managing Customer Value, Bradley T. Gale
- Marketing and the Bottom Line, by Tim Ambler
- Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability, James D. Lenskold (McGraw-Hill, 2003)
- Return on Marketing Investment, by Guy R. Powell
- The Customer Delight Principle, by Timothy Keiningham et al.
- Value Profit Chain, and Service Profit Chain, by James L. Heskett et al
- Zero Defections, by Reicheld
Return to Marketing >
|
