Strategic Marketing
- Crossing the Chasm, Geoffrey A. Moore (HarperPerennial, 1991, 1999)
- How Customers Think, Gerald Zaltman (Harvard Business School Press, 2003)
- Inside the Tornado, Geoffrey A. Moore (HarperBusiness, 1995)
- Marketing Planning: A Step-by Step Guide, James Taylor (Prentice Hall, 1997)
- Marketing Strategy: Planning and Implementation, Walker, Boyd, and Larreche (McGraw-Hill, 1999)
- Portable MBA in Marketing, Alexander Hiam and Charles D. Schewe (Wiley & Sons, 1992)
- Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, Peter Doyle (John Wiley & Sons, 2000)
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