Articles

• Google to Great: Building tech brands through SEM, Sarah Autrand (March, 2004)

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Whitepapers

• A Search Page Named Desire: Leveraging Search Engine Marketing Best Practices for Results, Sarah Autrand & Sunny Horstmeyer (Market4Demand & BoldFocus, 2005)
• How to Succeed in Direct Mail Without Trying: The 8 Fundamentals of Successful Direct Mail Campaigns, Sarah Autrand (Market4Demand, 2002)