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One decision facing startup and midrange enterprises launching new products and services is whether to sell directly or leverage existing sales channels. In many cases, the most lucrative choice is to sell through intermediaries whether such channels are Amazon.com or government solutions providers with expertise in your technology category. But targeting fragmented markets is a challenge that requires research, sound planning and careful, detailed execution.
Market4Demand channel marketing consulting services provide clients with expertise in channel strategy and execution. The services cover all aspects of channel marketing planning and deployment, including retail promotional merchandising and co-marketing, channel support tools, comprehensive solution provider/VAR programs, distribution strategies, competitive analysis, and pricing.
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