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Strong Business Development teams can burden Marketing, especially when partners are signed up with no clear strategy or rollout plan. Often the challenge for Marketing is increased because co-marketing clauses are included in partner agreements or agreed to with no formal process for delivering.
Market4Demand Partner Marketing consulting services help technology companies manage the marketing aspect of their current and new partners to help clients get the most out of their partnerships. Services include partner portals and sales tools, PR resources for key announcements, joint marketing campaigns, and more.
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